WE ARE THE LEADING ITALIAN DESIGN COMPANY FOR ELECTRICAL SOLUTIONS IN THE RESIDENTIAL, SERVICE AND INDUSTRIAL SECTORS

With several plants and manufacturing facilities in Italy and abroad, as well as a successful brand name well known in more than 60 countries around the world, BTicino has been part of the Legrand Group since 1989. Its acquisition of BTicino has given Legrand a brand name that represents at international level the best traditions in Italian design and manufacturing.

Each new project is a challenge that BTicino tackles with the strength of its DNA, which is the result of a perfect combination of constant drive for technological innovation, solid knowledge of aesthetic issues and desire of ensuring every time engaging user experiences.

Technological innovations are the basic ingredients of our solutions. The physical and digital aspects of a product must coexist harmoniously in a delicate balance: this is our goal.

Our focus is to create products that communicate with their surroundings, which do not need to “raise their voices” to be noticed but, on the contrary, can be appreciated for their typical Italian design and elegance.

€1,000 MLN

Turnover (2023)

ABOUT 2,600

Employees

64%

Residential market in Italy

82%

Brand awareness

Manufacturing sites in Italy

AFTER 90 YEARS, STILL MADE IN ITALY

Production and R&D activities of BTicino in Italy are mainly concentrated in the North, with 9 of the 11 manufacturing sites, the central warehouse and the UPS assistance centre.

Map of BTicino's presence in Italy with 9 manufacturing sites, 8 R&D sites, 1 central warehouse and 1 UPS assistance centre

Map of BTicino's presence in Northern Italy with 7 manufacturing sites, 7 R&D sites, the central warehouse and the UPS assistance centre

Wiring devices, electrical panels and cabinets, busbars, video door entry and home automation systems, UPS and metal conducts are researched, designed and manufactured in Northern Italy.

On the other hand, the manufacturing of modular automatic switches and the R&D and manufacturing of resin insulated transformers are in Central-Southern Italy.

Map of BTicino's presence in Central-Southern Italy with 2 manufacturing and 1 R&D sites

Varese

Wiring devices production
Research and development

Tradate (VA)

Carpentry production of electric distribution boards and cabinets
Research and development

Alessandria

Metal cable trays production
Research and development

Ospedaletto Lodigiano (LO)

Central logistics warehouse

Torre del Greco (NA)

Production of automatic modular circuit breakers

Erba (CO)

Production of door entry and home automation systems
Research and development

Bergamo

Production of power circuit breakers
Research and Development

Brescia Muscoline

Zucchini busbar production
Research and development

Longare (VI)

PRIMETECH: UPS sales, services and support

Reggio Emilia

UPS and inverter production
Research and development

Teramo

Resin insulated transformer production
Research and development

OUR HISTORY THROUGH DESIGN

Ticino (1940). The range with the characteristic round bevelled glass cover plate and bakelite or porcelain push-button or lever controls.

Domino (1950). The first monobloc three-button switch, ivory-coloured resin range with rounded edges.

Magic (1960). The first modular range offer, innovative due to its rigorous design, technical functionality and installation versatility.

Living (1980). The range that broke the rules with an unusual black button combined with an extensive range of cover plate colours (like the red portrayed) and many functions.

Living International and Light (1990). Two alternative ranges differing by shapes, materials and colours that offered automation solutions such as the burglar alarm and the sound system.

Axolute (2005). The range designed for interiors where excellence is a must that combines two shapes, novel materials, sophisticated technology, and the axial buttons.

Livinglight (2011). A single range, but many combinations of shapes, colours, materials, and technological innovation, and many possibilities of customising the home system

Living Now (2018). The next-generation range with an innovative design in terms of form and ﬁnishing. The first range of connected cover plates that can be controlled by app or voice.

BTicino has always been extremely committed to quality, technology and Italian design, with the merit of having been the ﬁrst to introduce the concepts of aesthetics and comfort in a sector where in the past performance was almost exclusively functional.

So far, BTicino has been awarded 3 Compasso D’Oro Awards (Golden Compass, the highest Italian design award), 3 IF Awards, 2 RedDot Awards, one CES Award, and has received a mention in the ADI Design Index.

1989 Compasso D'Oro Award for the Living residential solution

COMPASSO D’ORO

BTicino won a Compasso d’Oro in 1989 for the “Living residential solution” and another one in 2001 for the “Sistema integrato di automazione domestica My Home” (MyHome home automation integrated system). In 2014, BTicino received an honourable mention for the “Telecomando domotico My Home” (MyHome home automation remote control).

2016 IF Design Award for Classe 300 video internal unit

2017 IF Design Award for Smarther thermostat

2021 IF Design Award for Classe 300EOS video internal unit

IF DESIGN AWARDS

The first nomination for the famous IF Design Award came in 1996, but it was the “Classe 300 video internal unit” (2016), the “Smarther” thermostat (2017) and the “Classe 300EOS video internal unit” (2021) that secured for BTicino the coveted international award.

1996 Red Dot Award for Living and Light ranges

2011 Red Dot Award for BTicino Conceptstore

RED DOT AWARDS

BTicino won the Red Dot awards for its Living and Light ranges (1996) and for its Milan Concept Store (2011).

CES INNOVATION AWARD

In 2019, the “MyHome control with built-in voice assistant” won over the jury of the CES Innovation Award, who celebrated the value of BTicino products with the important prize.

ADI DESIGN INDEX MENTION

In 2006, the Axolute range by BTicino was mentioned in the ADI Design Index, the annual design compendium produced by the Association for Italian Design (ADI), promoter of the Compasso D'Oro award.

BTicino: A Historic Brand of National Interest

BTicino, historically linked to the region and with a trademark registered and used continuously for at least 50 years, as a recognition of the "history" of national entrepreneurship and Made in Italy, has obtained registration in the Register of Historic Brands of National Interest from the Ministry of Economic Development, reserved only for national companies of excellence.

AS PART OF THE LEGRAND GROUP, WE TAKE RESPONSIBILITY

Legrand and BTicino are committed to helping people use electricity in a sustainable way. The new CSR roadmap of the Legrand Group focuses on 4 key areas that guide and concentrate our commitments: fostering diversity and inclusion, reducing our carbon footprint, promoting the circular economy and, finally, being responsible players.

Corporate Social Responsibility Legrand - Carbon footprint

THIS IS OUR COMMITMENT TO THE PLANET

Responsible packaging: plastic free paper packaging

BTicino has consistently been developing environmentally sustainable processes and products.

The aim of the Group is to preserve and protect our planet by reaching carbon neutrality by 2050.

Responsible packaging: saving space with a better organisation inside the boxes

We created responsible packaging

BTicino demonstrates its commitment to protecting the environment on multiple fronts, including packaging. By carefully optimizing design, production and assembly processes, BTicino has created responsible packaging. Smart choices, such as reducing the printed surface, avoiding UV varnishing or lamination, and replacing plastic with 100% FSC Mix certified paper have paid off. The results so far are an increase in recycled raw materials (+134.1 T) and a strong reduction in weight (-26.6 T), disposable plastic (-26.3 T) and emissions (-153.5 T).

We make recycling easy

Recycling is a key aspect in the development of BTicino's packaging solutions. To facilitate separate waste collection, BTicino produces single-material packaging and provides consumers with tools to support proper disposal: the on-line guide on environmental labelling (currently available for the Italian market) provides a quick and easy answer to the question "How do I dispose of it?".

The WEEE European directive (2012/19/EU)

The WEEE directive aims to reduce the quantity of wastes coming from the end-of-life of electrical and electronic equipments, reducing at the same time the presence in the environment of the dangerous substances prohibited by the RoHS directive.

Learn about Bticino's commitment to Waste Electrical and Electronic Equipment (WEEE) sustainability.